FAQ
Based on the concept of Cloud computing Salesforce.com is a Web-based CRM solution that streamlines business processes and your customer relationship management. This is done through consolidating your business applications. With Salesforce.com your business will have one central system, see an increase in productivity and revenue growth.
2. What is a CRM (Customer Relationship Management)?
Customer Relationship Management (CRM) is a business strategy that assists businesses with becoming more competitive by focusing on their customer's needs & wants. CRM requires the use of technology solutions to help businesses achieve their objectives. Having the right CRM implemented for your business – Slaesforce.com - will give you the necessary tools to improve your customer relationships, increase revenue & reduce your costs.
Cloud computing is internet based "cloud" development & use of computer technology. It is a style of computing in which IT related capabilities / services are provided online. With "cloud computing" information is stored on servers on the internet. This means that your businesses information can be accessed and run from any location 24/7. Cloud computing is a general concept that incorporates "software as a service" (SaaS).
4. What is SaaS (software as a service)?
SaaS is fast becoming the technology to use that caters to the needs of the online user. It is a model of software development where an application is hosted as a service provided to users across the internet. This in turn eliminates the need to install & run applications on the users own computer. SaaS removes the need for software maintenance, ongoing operation & support. Therefore, SaaS technology will help you in decreasing your costs & saving you time.
It sure is! Every user has their own log-in & password. If you are logging in from
'other' computers Salesforce protects you by sending you an email asking for YOU to confirm whether that computer can access your account. You can also set your own security settings within Salesforce, for example you can set a rule that will prompt users to change their password every 90 days.
6. Will I need to have a server or by any additional IT equipment?
No, all you need is a computer and internet connection.
7. How long will it take to implement Salesforce and do I need to have an IT resource?
Depending on your businesses requirements Salesforce can take anywhere from one day to set up and there is no need to have an IT resource for a simple set up.
8. Do you have to be very technical to use Salesforce?
No, salesforce has been designed so that everyone, even those people with limited computer skills can use it.
9. Can Salesforce be customised to suit the needs of my business?
It sure can be. At weblinc we will conduct a needs analysis in order to determine the requirement to customize Salesforce to suit your business.
10. Do I still need to use an accounting system like MYOB or quick books?
No. Salesforce.com combines various business applications enabling users to have “one” central system.
11. Why use Google Ad words to advertise my business?
Many conventional methods of advertising your business are time consuming, ineffective and not to mention expensive. Over 9 million people in Australia alone use the internet on a daily basis. Close to 80% of these users are searching for your products or services.
With the correct use of Google Ads you have the ability to reach, to “target” these customers. Also with Google Ads you are only charged if your ad is clicked on (cost per click) or if your ad is displayed on the search results page (cost per impression). This enables you to control your spending – a feature that is not available with traditional advertising methods.
12. How can I track the effectiveness of my Google Adword campaign?
With Google Ads you have the ability to retrieve data on the effectiveness of your campaign. You can access this information within your Google Adword account. You will find information pertaining to the effectiveness of your keywords and your cost per click ratio. This can eliminate the need to have an external company providing you with updates.
13. Can Google Apps be integrated with Salesforce?
They sure can. Once you set up your Google Adwords account you can then link it with Salesforce. This in turn allows you to run and see the results of your ads through salesforce without the need to separately log into Google Adwords.
Salesforce has also introduced "Salesforce for Google Apps" which is a combination of business applications that enables users to communicate (Gmail/Google Calendar), collaborate & share information (Google Docs). All of these applications work within Salesforce.
14. Were do I go to if I need help with either Salesforce or Google Ads?
Both Salesforce & Google Ads have comprehensive online help & training areas. If you can’t find the answer to your query/questions you can send the relevant party an email or log a case & you will receive a response.
15. How will Salesforce & Google Adwords help my business?
With the correct use of Google Ads you will capture the attention of the customers that "you" want, not to mention that your advertising costs will decrease - you only get charged if your ad is clicked on. Google Ads also gives you the tools to monitor your ads and the ability to change them at any given time. With Google Ads you are in control.
Salesforce will streamline your business processes, you will have better control over you leads and improve your job management processes. Being web-based, Salesforce does not require any software installations or upgrades and you can gain access from anywhere there is an internet connection. With Salesforce you will have one central location for all your businesses’ information.
16. Why choose to work with weblinc?
At weblinc our aim is simple – show you how to ‘linc’ into the best ‘web’ applications available for your business.
We like to step clients through our 3 step business model:
attracting the right potential customers with Google Ads
qualifying and quoting new customer leads
managing customer activity and workflow
weblinc focuses on obtaining the best results from your Google Ads by targeting the right customers.
We also believe that the success of any small business is in the way that you manage your leads & your job flow processes. Salesforce.com is a web-based Customer Relationship Management (CRM) system that allows any business to exercise control over their sales data, job processes, build customer loyalty and increase productivity.
For more info about weblinc or to find out how to maximise your business’ potential please contact us today, we’d love to hear from you.